Nomad Electron Soft James Conrad Special Edition

The debut of the James Conrad Line, the Nomad is a neutral-stable putter.

One of the fun challenges of designing the James Conrad Line was figuring out just what that concept meant to James and MVP. After sitting down with James and talking about his passions, it became clear that the concept of travel and exploration was going to be the bedrock of the James Conrad Line. With that in mind, James wanted to use his Line to showcase some of his favorite places and experiences on Earth. As luck would have it, months before he would go on to win the World Championships in Utah, Arches National Park was chosen as our Nomad concept —James Conrad definitely has some magic to him.

From there, MVP had to formulate how to blend the unique themes of the James Conrad Line with those of the MVP brand itself. Mixing science with nature, much like Axiom’s representation of art, was definitely something we were looking forward to, and Art Director Mike Inscho was more than up to the task. For the Electron Nomad specifically, Mike’s inspiration was to represent Arches with audio-like waveforms — creating a topographical waveform of a trailhead that is close to James’ heart. With just enough nods to MVP themes so as to enhance, not overwhelm, the core concepts of the James Conrad Line, the Nomad truly represents the partnership between James and MVP. The results speak for themselves, and they can’t wait to see what Mike and James have in store for us next.

Plastic

Electron – High-Tech Baseline Material

• Tactile boutique blends for superb grip
• Designed to wear slowly with use
• Added glide and neutral flight with wear
• Also available in soft and firm flexibility for putters